Privacy Policy

This Privacy Policy describes the methods of processing personal data of users who browse and use the site www.amarcords.com (hereinafter, the “Site” or the “Application”), pursuant to Regulation (EU) 2016/679 (GDPR) and applicable national legislation.

1. Data Controller

The Data Controller is:

AMARCORDS S.R.L
Via Piero della Francesca, 35 – 20154 Milan (Italy)
Email: amarcords@amarcords.com

2. Types of Data collected

The Data Controller collects, directly or through third parties, the following categories of Personal Data:

  • Identification and contact data (first name, last name, email, phone number)

  • Personal and tax data (date of birth, Tax Code, VAT number, company name)

  • Billing and address data (physical address, street number, postal code, city, province, country)

  • Authentication data (email, password)

  • Site usage data and technical data (IP address, browser and device information, logs, language)

  • Data collected through cookies and tracking tools

Providing some Data is necessary for the provision of services. Failure to provide may result in the inability to use certain features.

3. Purposes of processing

Personal Data are processed for the following purposes:

3.1 Contact with the User

  • Phone contact

  • Contact form

  • Sending communications via email

Data processed: first name, last name, email, phone number.

3.2 Contact management and sending communications

  • Management of mailing lists and newsletters

  • Sending informational and promotional communications

Service used: Brevo Email
Data processed: email, usage data, tracking tools.

3.3 Registration and authentication

  • Direct registration on the Site

  • Authentication via external services

Services used:

  • Direct registration

  • Google OAuth

Data processed: personal data, contact data, tax data, access credentials.

3.4 Online sale of goods and services

Personal Data are used for:

  • Order management

  • Payments

  • Invoicing

  • Possible Delivery of products or services

Payment data are processed directly by the payment service providers and are not stored by the Data Controller, except as strictly necessary for legal obligations.

3.5 Statistics and analysis

  • Analysis of traffic and user behavior

  • Improvement of offered services

Services used:

  • Google Analytics 4

  • Meta Events Manager

  • Cloudflare Web Analytics

Data processed: usage data, session statistics, device information.

3.6 Marketing and advertising

  • Direct Email Marketing (DEM)

  • Remarketing and behavioral advertising

  • Conversion tracking

Services used:

  • Meta Audience Network

  • Meta Pixel

  • Google Ads Conversion Tracking

  • Facebook Remarketing

  • Google Ads Remarketing

  • Meta Custom Audience

Data processed: email, usage data, advertising identifiers, tracking tools.

3.7 Interaction with external platforms and social networks

  • Social buttons and widgets

  • Display of Outdoor content

Services used:

  • Facebook

  • YouTube

  • Google Fonts

  • Font Awesome

3.8 Technical management and security

  • Hosting and infrastructure

  • Tag management

  • Protection from spam and bots

  • Traffic optimization

Services used:

  • Serverplan

  • Google Tag Manager

  • Cloudflare

  • Cloudflare Bot Management

  • Google reCAPTCHA

4. Processing Methods

The processing of Personal Data is carried out using computer and telematic tools, with organizational and logical methods strictly related to the purposes indicated and in compliance with the security measures provided by current legislation.

5. Data Retention

Personal Data is retained only for the time strictly necessary to achieve the purposes for which it was collected, in compliance with legal obligations and the principles of minimization and limitation of retention.

6. Transfer of Data outside the European Union

Personal Data may be transferred to countries outside the European Union that ensure an adequate level of Protection or where appropriate safeguards are in place, in accordance with Articles 44 and following of the GDPR.

7. User Rights

Users can exercise their rights under Articles 15-22 of the GDPR at any time, including:

  • Access to Personal Data

  • Correction or updating of Data

  • Data Deletion

  • Restriction of processing

  • Objection to processing

  • Data Portability

  • Withdrawal of consent

Requests can be sent to the Data Controller at the indicated email address.

8. Cookies and tracking tools

For detailed information on the use of cookies and how to disable them, please refer to the Cookie Policy of the Site.

9. Changes to this Privacy Policy

The Data Controller reserves the right to modify this Privacy Policy at any time. Changes will be published on this page and, where possible, communicated to Users.

Last updated: January 7, 2026