Cookies Policy

This Cookie Policy describes the use of cookies and other tracking technologies by the site www.amarcords.com (hereinafter, the “Application”), in compliance with Regulation (EU) 2016/679 (GDPR) and applicable Italian law.

1. What Cookies and Tracking Tools are

This Application uses technologies that allow collecting and saving information on the User’s device or using resources on it when the User interacts with the Application. Such technologies are defined in this document as “Tracking Tools”.

The term Cookie refers to a specific type of Tracking Tool consisting of small text files saved in the User’s browser. Other Tracking Tools may include scripts, pixels, web beacons, and similar technologies.

Some purposes for which Tracking Tools are used may require User consent. Consent given can be revoked at any time according to the methods indicated in this Cookie Policy.

2. Types of Tracking Tools used

2.1 Necessary

This Application uses technical Cookies and other Tracking Tools necessary to ensure the proper functioning of the Site and the delivery of services requested by the User.

Third-Party Tracking Tools:

  • Google reCAPTCHA (Google Ireland Limited)

  • Cloudflare Bot Management (Cloudflare, Inc.)

  • Google Tag Manager (Google Ireland Limited)

  • Cloudflare (Cloudflare, Inc.)

These Tracking Tools do not require User consent.

2.2 Functionality

This Application uses Tracking Tools to enable advanced interactions, improve communication with the Owner, and enable specific Service features.

Third-Party Tracking Tools:

  • Smartsupp (Smartsupp.com, s.r.o.)

2.3 Experience

This Application uses Tracking Tools to enhance the User’s browsing experience and enable interaction with external content and platforms.

Third-Party Tracking Tools:

  • Google Fonts (Google Ireland Limited)

  • YouTube Video Widget (Google Ireland Limited)

  • Font Awesome (Fonticons, Inc.)

  • Facebook “Like” button and social widgets (Meta Platforms Ireland Limited)

2.4 Measurement

This Application uses Tracking Tools to measure traffic and analyze User behavior in order to improve the Service.

Third-Party Tracking Tools:

  • Google Analytics 4 (Google Ireland Limited)

  • Meta Events Manager (Meta Platforms Ireland Limited)

2.5 Marketing

This Application uses Tracking Tools to provide personalized ads, perform remarketing activities, and measure the effectiveness of advertising campaigns.

Some of the services used adhere to the Transparency and Consent Framework (TCF) by IAB Europe, which ensures greater transparency and control for Users.

This Application uses iubenda (CMP – ID 123) as the consent management platform.

Third-Party Tracking Tools:

  • Facebook Remarketing (Meta Platforms Ireland Limited)

  • Meta Custom Audience (Meta Platforms Ireland Limited)

  • Meta Audience Network (Meta Platforms Ireland Limited)

  • Meta Ads conversion tracking (Meta Platforms Ireland Limited)

  • Google Analytics remarketing (Google Ireland Limited)

  • Google Ads remarketing (Google Ireland Limited)

  • Google Ads conversion tracking (Google Ireland Limited)

  • Brevo Email (SendinBlue SAS)

3. Consent management

When requested, Users can grant or revoke consent to the use of Tracking Tools at any time through the preference management panel accessible from the Application.

Regarding third-party Tracking Tools, Users can also manage their preferences:

  • by consulting the privacy policies of the respective providers;

  • by using any opt-out links provided;

  • by contacting the service provider directly.

4. Managing Cookies via browser or device

Users can manage, block, or delete Cookies and similar technologies directly from their browser settings.

Browser settings do not allow granular consent control by category but allow:

  • to view existing Cookies;

  • to block or limit Cookies;

  • to delete already saved Cookies.

Guides for the most common browsers:

  • Google Chrome

  • Mozilla Firefox

  • Apple Safari

  • Microsoft Internet Explorer

  • Microsoft Edge

  • Brave

  • Opera

Users can also manage some Tracking Tools on mobile devices through the operating system settings (e.g., advertising or tracking settings).

5. Interest-based advertising

Users can also manage preferences related to behavioral advertising through external services, such as:

  • YourOnlineChoices (EU and United Kingdom)

  • Network Advertising Initiative (USA)

  • Digital Advertising Alliance (USA)

  • DAAC (Canada)

  • DDAI (Japan)

The Digital Advertising Alliance also provides the AppChoices application, useful for controlling behavioral advertising on mobile applications.

6. Consequences of refusing Tracking Tools

Users are free to decide whether or not to allow the use of Tracking Tools. However, refusal of certain categories may limit specific features of the Application or affect the browsing experience.

7. Data Controller

AMARCORDS S.R.L
Via Piero della Francesca, 35 – 20154 Milan (Italy)
Email: amarcords@amarcords.com

8. Additional information

Since the use of third-party Tracking Tools is not fully controllable by the Data Controller, any reference to such tools is to be considered indicative. For complete and updated information, Users are invited to consult the privacy policies of the respective providers or contact the Data Controller.

Last update: January 7, 2026